LONDON ROOFTOP SAUNA CONCEPT
A Danish startup is developing a global social sauna concept, structured around a members’ club model.
’’Sauna-guus (also known as an infusion ritual) is a guided sauna experience in which a trained host referred to as a “sauna master” controls heat and humidity by pouring water infused with essential oils onto heated stones. Through choreographed towel movements, the heat and aroma are distributed throughout the space, creating an immersive, sensory experience. The project focused on presenting and positioning the concept to landlords and investors who own a rooftop site in London, with the aim of securing their support and collaboration.’’
The program is intentionally straightforward.
Visitors arrive at the rooftop into a lounge area defined by a lightweight structure of vertical posts supporting removable sun-shading sails.
From here, circulation continues along a series of skylights overlooking the building below, integrated into a rooftop garden landscape, leading to a flexible, multifunctional area capable of hosting various activities.
The layout includes two changing rooms. At the far end of the terrace, the main sauna is positioned alongside an outdoor shower and a communal gathering space, where the sauna master welcomes guests, introduces the ritual, and prepares and blends essential oils.
LONDON ROOFTOP SAUNA CONCEPT
A Danish startup is developing a global social sauna concept, structured around a members’ club model.
’’Sauna-guus (also known as an infusion ritual) is a guided sauna experience in which a trained host referred to as a “sauna master” controls heat and humidity by pouring water infused with essential oils onto heated stones. Through choreographed towel movements, the heat and aroma are distributed throughout the space, creating an immersive, sensory experience. The project focused on presenting and positioning the concept to landlords and investors who own a rooftop site in London, with the aim of securing their support and collaboration.’’
The program is intentionally straightforward.
Visitors arrive at the rooftop into a lounge area defined by a lightweight structure of vertical posts supporting removable sun-shading sails.
From here, circulation continues along a series of skylights overlooking the building below, integrated into a rooftop garden landscape, leading to a flexible, multifunctional area capable of hosting various activities.
The layout includes two changing rooms. At the far end of the terrace, the main sauna is positioned alongside an outdoor shower and a communal gathering space, where the sauna master welcomes guests, introduces the ritual, and prepares and blends essential oils.
